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SWOT Analysis Masterclass: A Comprehensive End-to-End Guide
Course Introduction
Course Introduction (11:40)
Real-Life Anecdote - An Introduction (6:14)
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Foundations of SWOT Analysis: History, Definition, and Practical Applications
Section Introduction (0:41)
The ABCs of SWOT Analysis: Understanding its Definition and Implications (4:25)
Unveiling the Origins of SWOT Analysis: How It All Began (3:42)
From Strategic Planning to Team Building: How SWOT Analysis Can Benefit Your Organization (5:30)
Step-by-Step Guide to Conducting a SWOT Analysis: The 8-Step Process (4:46)
The SWOT Grid: Your Map to Organized and Effective Analysis (2:23)
RLA - SWOT Analysis: A Solution for the struggling hotel (4:02)
Quiz: Foundations of SWOT Analysis: History, Definition, and Practical Applications
Section Conclusion (0:32)
Setting the Stage for SWOT Analysis: A Comprehensive Guide to Defining Objectives
Section Introduction (0:37)
Laser-Focused Analysis: How to Define Your Objective in SWOT Analysis (5:11)
Real-Life Anecdote: Defining the Objective: The SWOT Analysis (7:07)
Quiz: Step 1: Define the Objective
Section Conclusion (0:28)
Uncovering Hidden Insights: A Deep Dive into Gathering Information for SWOT Analysis
Section Introduction (0:55)
Mastering the Art of Data Collection for a Successful SWOT Analysis (3:25)
SWOT Analysis Goldmine: Data Types for Unleashing Organizational Superpowers (3:48)
Real-Life Anecdote: Gathering Data: The Second Step to Turnaround (4:25)
Real-Life Anecdote: The Actual Data Gathered by the Team (6:21)
Quiz: Step 2: Gather Information
Section Conclusion (0:36)
The Power of Strengths: Unlocking Competitive Edge through SWOT Analysis
Section Introduction (1:04)
The Strength Within: A Step-by-Step Guide to Identifying Strengths for SWOT Analysis (5:35)
Silly Wild Outrageous Tactic Analysis: A Comprehensive Approach to Identifying Strengths for SWOT Analysis (4:07)
Unlocking Your Organization's Strengths: A Comprehensive Guide to Asking the Right Questions for SWOT Analysis (3:39)
Real-Life Anecdote: Uncovering the Hotel’s Strengths (SWOT Analysis) (5:06)
Real-Life Anecdote: Writing the Strengths (SWOT Analysis) (2:51)
Quiz: Step 3: Identify Strengths
Section Conclusion (1:02)
Exposing the Cracks: How to Uncover an Organization's Weaknesses Using SWOT Analysis
Section Introduction (1:07)
From Outdated Processes to Negative Reputation: A Guide to Unveiling Weaknesses for SWOT Analysis (5:38)
Seeing the Invisible: Identifying Hidden Weaknesses in SWOT Analysis: A Comprehensive Approach (2:55)
Uncovering Blind Spots (Weaknesses): A Guide to Asking the Right Questions for SWOT Analysis (3:03)
Real-Life Anecdote: Unveiling the Hotel’s Weaknesses (SWOT Analysis) (4:45)
Real-Life Anecdote: Writing the Weaknesses (SWOT Analysis) (2:54)
Quiz: Step 4: Identify Weaknesses
Section Conclusion (0:50)
Seizing Opportunities: How to Identify and Leverage them in SWOT Analysis
Section Introduction (1:12)
The Golden Ticket: Identifying Opportunities for Business Growth with SWOT Analysis (4:55)
Targeting the Untapped: A Comprehensive Approach to Identifying Opportunities during SWOT Analysis (3:56)
Revealing the Possibilities: A Guide to Asking the Right Questions for SWOT Analysis Opportunities (2:34)
Real-Life Anecdote: Unleashing the Hotel's Opportunities (SWOT Analysis) (4:24)
Real-Life Anecdote: Writing the Opportunities (SWOT Analysis) (2:23)
Quiz: Step 5 - Identify Opportunities
Section Conclusion (0:56)
Don't Let Threats Hold You Back: Identifying External Risks with SWOT Analysis
Section Introduction (1:09)
Spotting Danger: How to Identify Threats in SWOT Analysis (4:36)
From Industry Trends to Technological Disruptions: A Comprehensive Approach to Identify Threats in a SWOT Analysis (2:50)
Beyond the Obvious: Probing Questions to Discover Threats for SWOT Analysis (2:46)
Real-Life Anecdote: Understanding and Identifying the Hotel’s Threats (4:49)
Real-Life Anecdote: Writing the Threats (2:14)
Quiz: Step 6 - Identify Threats
Section Conclusion (0:46)
Moving Forward with SWOT: Developing an Actionable Plan for Success
Section Introduction (1:00)
Transforming Insights into Action: Developing a Plan for SWOT Analysis (2:07)
Going Beyond the Basics: Tools for SWOT Analysis Planning (1:42)
Maximizing Your SWOT Analysis: A Deep Dive into the TOWS Matrix (2:25)
Cracking the Code: A Step-by-Step Guide to Using the TOWS Matrix for SWOT Analysis (3:00)
Quiz: Step 7 - Develop a Plan
Section Conclusion (0:34)
Real-Life Anecdote: Using the TOWS Matrix
Section Introduction (0:52)
Real-Life Anecdote: Using the TOWS Matrix (3:54)
Real-Life Anecdote: Finalizing the Strategy for each TOWS Quadrants (4:13)
Real-Life Anecdote: Consolidating strategies of the TOWS Matrix (1:06)
Real-Life Anecdote: Identifying Categories and Segment Strategies into Categories (3:25)
Real-Life Anecdote: Identify the Strategy Owners (2:14)
Real-Life Anecdote: Brainstorming the Key Actions (4:54)
Real-Life Anecdote: Identifying the Key Metrics (3:00)
Section Conclusion (0:40)
Keep Your Business on Track: How to Effectively Monitor and Review SWOT Analysis Results
Section Introduction (0:56)
From Planning to Perfection: Understanding Step 8 - Monitor and Review in SWOT Analysis (1:40)
Maximizing Efficiency: Exploring Different Tools for Monitoring and Reviewing Your SWOT Analysis (1:01)
The SWOT Analysis Actions Reporting Tracker: Your Secret Weapon to Stay on Track – Part 1 (2:27)
The SWOT Analysis Actions Reporting Tracker: Your Secret Weapon to Stay on Track – Part 2 (4:44)
Real-Life Anecdote - SWOT Analysis Reporting Tracker (5:16)
Quiz: Step 8 - Monitor and Review
Section Conclusion (0:27)
Unleashing Your Competitive Edge: Alternative Approaches to SWOT Analysis
Section Introduction (0:47)
From Weakness to Fault: A Deep Dive into SOFT Analysis (1:50)
The Power of Aspirations and Results: Understanding SOAR Analysis (2:04)
From SWOT to SWOT-PESTEL: Understanding External Factors That Affect Your Business (2:52)
Mind the Gap: Prioritizing Improvement with SWOT-GAP Analysis (2:06)
Challenge Your Thinking: Discovering Alternative Tools and Techniques to SWOT Analysis (4:16)
Real-Life Anecdote - Progress Update (0:35)
Quiz: Modified Versions of the SWOT Analysis & Alternative Tools
Section Conclusion (0:38)
Achieving Optimal Results with SWOT Analysis: Expert Insights and Recommendations
Section Introduction (0:51)
Unlocking the Power of SWOT Analysis: 7 Expert Strategies (3:55)
Customizing SWOT Analysis: Tips to Fit Your Organization's Needs and Requirements (3:33)
Why Ignoring These SWOT Analysis Don'ts Could Be Costing You Millions (2:55)
Real-Life Anecdote: Progress after 6 months of execution (4:17)
Quiz: Best Practices for using the SWOT Analysis
Section Conclusion (0:39)
Is SWOT Analysis Flawed? Exploring Criticisms and Alternatives
Section Introduction (0:42)
Why SWOT Analysis May be Holding Your Business Back: The Drawbacks and Limitations Revealed (2:27)
SWOT Analysis Under Fire: The Biggest Criticisms You Need to Know (3:34)
Quiz: Limitations and Criticisms of SWOT Analysis
Section Conclusion (0:25)
Closing the Loop: Final Thoughts on SWOT Analysis
Section Introduction (0:27)
SWOT Analysis 2.0: The Future Developments and Trends You Can't Afford to Ignore! (5:33)
Don't Make a Business Move Without This: Final Thoughts on the Value and Role of SWOT Analysis in Business and Organizations (3:12)
Real-Life Anecdote: The Conclusion (9:50)
Summary of key points from the course (12:08)
Course Feedback
AIGPE SWOT Analysis Specialist Certification Exam Link
How to Achieve the AIGPE SWOT Analysis Specialist Certification?
Section Conclusion
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