7 Easy Steps to Construct Quality Function Deployment (QFD)

The Beginner’s Guide to learn Constructing Quality Function Deployment from Scratch

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Customer requirements are always hazy. QFD is a unique tool that has a structured approach of translating these hazy customer requirements into detailed technical requirements which are useful for the business. The uniqueness of this tool is overshadowed by the complexity of using it. There is limited material available on the internet that can explain this tool in a simple, easy to understand and an engaging way. By virtue of this training, we have simplified the usage of this tool into 7 Easy Steps. This training will help you to effectively construct the QFD in these 7 steps.

Learn Everything About Quality Function Deployment and Master the Art of Facilitating the QFD Discussions.

What will you learn in this course?

  • Translate Customer Requirements to Process Technical Requirements or Engineering Characteristics
  • Discuss the Needs & Requirements of Your Customers
  • Plan Your Organization’s Response to these Requirements
  • Specialize Your Skills to Create Operational Definitions of Customer Requirements

Course Overview

You will begin this course by understanding what is Quality Function Deployment. You will then learn the history of QFD and how it gained prominence. You will understand the seven steps to construct the Houses of Quality. You will illustrate the construction of QFD using an example. At the end of the course, you will learn the key points to remember to effectively facilitate the QFD Discussion

Instructor Support:

If you have any questions that need to be addressed immediately, please feel free to drop a note to [email protected] My customer friendly team will be happy to respond as soon as possible.

Expectations from Students:

Candidates going through this course are expected to:

  • Go through each lecture as outlined in the course material.
  • Complete the activities provided along with the real-life case study. These are self-reflection activities. An activity solution lecture succeeds each activity lecture. Please use these activity solution lectures to validate your activity answers.
  • You can use the Q&A Discussion forum to upload your activity solutions. Please be advised that the instructor will not review every activity solution. The discussion forum is for students of this course to connect and discuss the topic with each other. Questions posted on the Q&A Discussion board may or may not be reviewed by the instructor. Thus, if you have any query that needs instructor intervention, it is advisable to send an email to [email protected].

Assessment Details:

  • Once you complete all the course lectures, you will receive a Certificate of Completion of this course.
  • You may also apply for AIGPE’s official QFD Specialist Certification Exam to earn AIGPE’s QFD Analysis Specialist Certification. The Guidelines to apply for this certification exam and the exam link is provided in one of the last lectures of this course. Kindly be advised that applying and earning this Credential is OPTIONAL and is NOT a mandatory part of course completion.

Most important benefits of this course:

  • Learn the technique to convert customer requirements into technical requirements critical for your business process using QFD.
  • Enhance your profile by becoming a bridge between your customers and the business processes.
  • Construct QFD in 7 easy steps.

QFD is a method to help transform customer needs and wants into engineering characteristics for your product or service. It provides a process for planning new or redesigned products or services.

Almost 60% of Lean Six Sigma and Quality professionals DO NOT have a thorough understanding of QFD. Most newbies seek a theoretical overview of the functioning of the tool. Project managers want to use this tool; they see tremendous benefit but don’t know where to start. Using this tool has a positive impact on an individual’s career because it helps connect each department involved in planning and the design process. By learning QFD, you can be the catalyst to transform your organization’s products and services and bring lasting changes in your business process.

We begin this course by learning that our customer’s lack the ability to provide us the technical requirements. We then seek an overview of QFD and its history. The 7 Easy Steps to Construct QFD are then discussed. These 7 steps are topped up by an example. We end the course by learning the tips to facilitate a QFD session.

Who is the target audience?
  • Enthusiastic quality professionals who are NEW to Quality Function Deployment and want to take their skills to the next level
  • Those individuals who deal with end-customers and are involved in designing products or services for them
  • Six Sigma and Lean practitioners and project managers who want to begin the use of QFD
  • Newbies who are looking to enhance their skill sets in the field of process improvement

Your Instructor


Advanced Innovation Group Pro Excellence (AIGPE) is a global independent Lean Six Sigma Credentialing Organization for professionals across industries. AIGPE has trained and certified 75,000+ processionals in 175+ countries world-wide. At any given point in time, AIGPE has an active student base of 12,500+ students. Each month, students globally consume 475,400+ minutes of AIGPE content.

AIGPE's has uniquely crafted professional certification programs that includes Universal Body of Knowledge (BoK), Video Training lectures (Course Content), Activity and Activity Solutions as well as tons of downloadable material (pdf content).

Online training programs are different than physical classroom trainings. They require careful planning and thorough implementation. AIGPE programs are not just carefully planned but they also deliver a memorable experience right from program enrollment to its certification adding value in every step of the course delivery.

Rahul G. Iyer is the Founder, CEO and the Lead Trainer of the organization. Rahul plays a critical role in creating and approving the required content for each course developed by AIGPE. Rahul's credentials are:

  • Certified Six Sigma Master Black Belt (Indian Statistical Institute, ISI)
  • Certified Six Sigma Black Belt (American Society for Quality, ASQ)
  • Certified Six Sigma Black Belt (Six Sigma Management Institute, SSMI)
  • Certified Six Sigma Black Belt (Wipro Ltd.)
  • Certified Project Management Professional (PMI)
  • Lean Specialist
  • Certified ISO 9001:2008 Auditor (DNV)
  • Certified Scrum Master (CSM)
  • MBA (Operations)
  • Bachelor in Science (Mathematics)

Rahul has worked with 18+ industries across the globe, has executed over 200 projects and saved billions of dollars for all his clients worldwide. Rahul has trained and coached professionals for 10,000+ hours and is a highly skilled process improvement, analytics and project management expert. Rahul has grown through ranks in organization's such as Wipro and the Bank of New York Mellon. He last assignment was with the bank in the capacity of a Principal | Vice President. Rahul's industry experience includes working in different roles including the Head of PMO (Transformation), Head of Transformation Academy, and Head of Data and Analytics (Workplace Strategy). Rahul founded AIGPE in 2014 with a mission to provide world-class training and certification programs at an economical price accessible to every professional globally.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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