Six Sigma Green Belt: Become a Kano Analysis Specialist

The Beginner’s Guide to learn how to construct Kano Analysis from Scratch

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With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs of our customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translate them into specific categories defined by Kano and then prioritize them. The tool is unique and been effectively used for over two decades by several organizations across various industries. There is limited material available on the internet that can explain this tool in a simple, easy to understand and an engaging way. By virtue of this training, we have simplified the usage of this tool into 7 Easy Steps. This training will help you to effectively construct the Kano Analysis in these 7 steps.

Learn Everything About Kano Analysis and Master the Art of Creating the Kano Analysis.

What will you learn in this course?

  • Systematically Identify and Prioritize Customer Requirements
  • Explore Customer’s Stated and Latent Needs
  • Use Kano Questionnaire and Kano Evaluation Table to Perform Kano Analysis
  • List your Customers Needs to Dissatisfiers, Satisfiers, and Delighters Categories
  • Use the Kano Analysis Grid to classify customer requirements in specific defined categories

Course Overview

You will begin this course by understanding Kano Analysis. You will be taken through a case study. You will then discuss the dissatisfiers or basic needs, satisfiers or performance needs, and delighters or excitement needs. You will further discuss the Kano Analysis Grid for Basic, Performance, and Delighter Requirements. You will then be explained the use of the Kano Questionnaire and you will learn the functional and dysfunctional forms of this questionnaire. You will then go through the Kano Evaluation table with an example. You will discuss the seven steps to construct a Kano Analysis. At the end of the course, you will learn the advantages and disadvantages of the Kano Analysis.

Instructor Support:

If you have any questions that need to be addressed immediately, please feel free to drop a note to [email protected]. My customer friendly team will be happy to respond as soon as possible.

Expectations from Students:

Candidates going through this course are expected to:

  • Go through each lecture as outlined in the course material.
  • Complete the activities provided along with the real-life case study. These are self-reflection activities. An activity solution lecture succeeds each activity lecture. Please use these activity solution lectures to validate your activity answers.
  • You can use the Q&A Discussion forum to upload your activity solutions. Please be advised that the instructor will not review every activity solution. The discussion forum is for students of this course to connect and discuss the topic with each other. Questions posted on the Q&A Discussion board may or may not be reviewed by the instructor. Thus, if you have any query that needs instructor intervention, it is advisable to send an email to [email protected].

Assessment Details:

  • Once you complete all the course lectures, you will receive a Certificate of Completion of this course.
  • You may also apply for AIGPE’s official Kano Analysis Specialist Certification Exam to earn AIGPE’s Kano Analysis Specialist Certification. The Guidelines to apply for this certification exam and the exam link is provided in one of the last lectures of this course. Kindly be advised that applying and earning this Credential is OPTIONAL and is NOT a mandatory part of course completion.

Most important benefits of this course:

  • Learn the technique to categorize customer requirements and then prioritize them using Kano Analysis.
  • Enhance your profile by becoming a bridge between your customers and the business processes.
  • Construct Kano Analysis in 7 easy steps.

Kano Analysis is a method to help understand customer needs and wants and prioritize them. Using this tool, a business can plan effective utilization of its resources (time, money, man-power, etc) by allocating them to value creating activities for their customers.

Almost 58% of Lean Six Sigma and Quality professionals DO NOT have a thorough understanding of Kano Analysis. Most newbies seek a theoretical overview of the functioning of the tool. Project managers want to use this tool; they see tremendous benefit but don’t know where to start. Using this tool has a positive impact on an individual’s career because it helps connect each department involved in planning and the design process with the customer. By learning Kano Analysis, you can be the catalyst to transform your organization’s products and services and bring lasting changes for your customer and your business process.

We begin this course by understanding an overview of Kano Analysis. We learn the types of customer requirements. We then learn how to build the Kano Analysis Grid. It is followed by a discussion on building and administering the Kano Questionnaire. The responses received from your customers on the Kano Questionnaire are then tallied with the Kano Evaluation Table. We categorize each requirement and learn how to prioritize them. Finally, all these steps are synchronized into 7 easy steps. Finally, we conclude the discussion by learning the advantages and disadvantages of using the Kano Analysis.

The entire discussion is supplemented with a classic case study. This case study evolves as you go through understanding each topic.

Who is the target audience?
  • Enthusiastic quality professionals who are NEW to the Kano Analysis and want to take their skills to the next level
  • Those individuals who deal with end-customers and are involved in designing products or services for them
  • Six Sigma and Lean practitioners and project managers who want to begin the use of Kano Analysis
  • Newbies who are looking to enhance their skill sets in the field of process improvement

Your Instructor


Advanced Innovation Group Pro Excellence (AIGPE) is a global independent Lean Six Sigma Credentialing Organization for professionals across industries. AIGPE has trained and certified 75,000+ processionals in 175+ countries world-wide. At any given point in time, AIGPE has an active student base of 12,500+ students. Each month, students globally consume 475,400+ minutes of AIGPE content.

AIGPE's has uniquely crafted professional certification programs that includes Universal Body of Knowledge (BoK), Video Training lectures (Course Content), Activity and Activity Solutions as well as tons of downloadable material (pdf content).

Online training programs are different than physical classroom trainings. They require careful planning and thorough implementation. AIGPE programs are not just carefully planned but they also deliver a memorable experience right from program enrollment to its certification adding value in every step of the course delivery.

Rahul G. Iyer is the Founder, CEO and the Lead Trainer of the organization. Rahul plays a critical role in creating and approving the required content for each course developed by AIGPE. Rahul's credentials are:

  • Certified Six Sigma Master Black Belt (Indian Statistical Institute, ISI)
  • Certified Six Sigma Black Belt (American Society for Quality, ASQ)
  • Certified Six Sigma Black Belt (Six Sigma Management Institute, SSMI)
  • Certified Six Sigma Black Belt (Wipro Ltd.)
  • Certified Project Management Professional (PMI)
  • Lean Specialist
  • Certified ISO 9001:2008 Auditor (DNV)
  • Certified Scrum Master (CSM)
  • MBA (Operations)
  • Bachelor in Science (Mathematics)

Rahul has worked with 18+ industries across the globe, has executed over 200 projects and saved billions of dollars for all his clients worldwide. Rahul has trained and coached professionals for 10,000+ hours and is a highly skilled process improvement, analytics and project management expert. Rahul has grown through ranks in organization's such as Wipro and the Bank of New York Mellon. He last assignment was with the bank in the capacity of a Principal | Vice President. Rahul's industry experience includes working in different roles including the Head of PMO (Transformation), Head of Transformation Academy, and Head of Data and Analytics (Workplace Strategy). Rahul founded AIGPE in 2014 with a mission to provide world-class training and certification programs at an economical price accessible to every professional globally.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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